Kinder Chocolate (Italian: Kinder Cioccolato) is a chocolate bar produced by Italian multinational confectionery company Ferrero. In Alba, Italy, in 1968, Michele Ferrero, proposed to market a product that was palatable to children (with chocolate) and at the same time reassuring to mothers (with milk), thus the slogan "+ milk (latte) - cocoa (cacao)" shown on the package. In 1968, Kinder Chocolate, a milk chocolate with a milky filling, was introduced to the German and Italian markets, gained commercial success, and was later sold in other European countries.