When the Galaxy® brand launched in 1960, we helped women choose a new kind of pleasure for the first time, bringing a modern, sophisticated chocolate to a Britain finally free from the constraints of rationing. Our silky, finely-milled chocolate was revolutionary, setting the gold standard. That’s why everyone’s first bite of Galaxy® chocolate is so memorable and we have strived to empower each new generation to choose pleasure too, right up to today’s heroines who juggle modern life.